Avenews is transforming Kenya’s agribusiness landscape with innovative financial solutions. We sat down with Emmanuel Murai, Avenews’ Country Manager in Kenya, to explore how Invoice Financing is helping agribusinesses to thrive.
Emmanuel, tell us about Avenews’ Invoice Financing and how it supports agribusinesses.
“Invoice Financing is all about helping agribusinesses maintain steady cash flow by advancing up to 85% of outstanding invoice value. This ensures businesses can continue operations smoothly without waiting for customer payments. With financing between KES 1 million and KES 6 million, and repayment terms ranging from 7 to 45 days, we aim to provide liquidity at the right time. Importantly, customers only pay for the funds they use, with no processing or hidden fees.”
What sets Avenews apart from other financial providers?
“Our solutions are specifically tailored for the unique needs of agribusinesses. Beyond just access to funds, we provide a seamless, recurring financing experience. This means once a business repays their financing, they can immediately reaccess funds without going through another application process. It’s fast, digital, and built to help agribusinesses grow without unnecessary hassle.”
Who qualifies for Avenews Invoice Financing?
“We focus on non-farming agribusinesses with at least 12 months of trading experience. Eligible businesses include traders, millers, processors, and agro-vets—basically anyone in the agricultural supply chain. We ask for basic documentation like MPESA or bank statements, proof of a valid permit, and physical premises.”
What challenges are agribusinesses facing, and how does Invoice Financing address them?
“The biggest challenge is cash flow. Many businesses have to wait weeks or months for customers to pay their invoices. During this period, they may struggle to buy new stock or meet market demand. Our financing bridges that gap, ensuring they don’t miss out on business opportunities. By giving businesses the ability to meet customer orders promptly, we’re directly contributing to their growth.”
Can you share a success story?
“We recently supported a processor who needed funds to supply a large retail chain. Thanks to Invoice Financing, they could stock up immediately, fulfill the order, and meet all terms without delay. This relationship opened more doors, boosting their business by 30% within three months.”
How does Avenews build trust with clients?
“Transparency is key to everything we do. From clear communication on fees to straightforward digital processes, we ensure there are no surprises. We also pride ourselves on being licensed data controllers, meaning all customer data is secure and used only to assess eligibility. Trust is at the core of our relationships.”
What advice do you have for agribusiness owners considering Invoice Financing?
“My advice is simple: plan your cash flow carefully and take advantage of solutions like ours to maintain momentum. Financing shouldn’t be a last resort—it’s a strategic tool for growth. If you’re ready to elevate your business, Invoice Financing can unlock new opportunities.”
Bottom line
Avenews’ Invoice Financing offers a lifeline to agribusinesses, bridging cash flow gaps and enabling seamless growth. With Emmanuel Murai and the Avenews team at the forefront, agribusinesses in Kenya now have access to the financial support they need to thrive. Ready to explore how Invoice Financing can support your business? Start your application today!
🚀 Take control of your agribusiness cash flow today!
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Turn unpaid invoices into working capital
and keep the supply flowing.
