Avenews Signs Strategic MoU with Mazao na Afya Ltd Ahead of Agitech Grand Expo
- Millie
- Jul 15
- 2 min read
Last week in Mwea, Avenews signed a strategic Memorandum of Understanding (MoU) with Mazao na Afya Ltd , a leading agro-input distributor in Kenya with over 27 years of experience and a footprint spanning 7 regions, serving more than 5,000 agri-SMEs. The agreement also ties into Agitech, Mazao’s innovation arm and the team behind the highly anticipated Agitech Grand Expo, expected to host 10,000+ participants from across the agri-value chain
This partnership marks a new chapter in how we support agrodealers, agri-suppliers, and traders across the country. By joining forces with Mazao, we’re aligning efforts to deliver financial access, digital innovation, and practical support to the people who keep Kenya’s agricultural supply chain running.
A Partnership Built for Trade Impact
This partnership speaks directly to the day-to-day trade challenges these businesses face, from unpredictable market demand and seasonal price shifts, to changing government policies that impact how and when they move product.
Together with Mazao, we are building solutions that help agri-suppliers respond faster, trade smarter, and grow stronger.
“Agrodealers are the backbone of agri-trade in Kenya. This partnership with Mazao gives us the chance to show up where it matters, with financial tools, trusted support, and meaningful collaboration.” Jonathan Tseelon, CEO, Avenews
The MoU was signed in the presence of key representatives from both teams present:
Peter Karanja, CEO, Mazao na Afya Ltd
Jonathan Tseelon, CEO, Avenews
Betty Mulemia, Field Marketing & Partnerships Manager
Alex Nyawira, General Manager, AgriPrice Centre Ltd
Sam Maguchia Moya, Head of Marketing
Caroline Gathaku, Executive Advisor, Agitech Grand Expo
Their presence underscored the shared commitment to work with the agri-businesses that keep Kenya’s agri-economy moving.
What’s Next? The Agitech Grand Expo
With the Agitech Grand Expo around the corner, this partnership comes at the perfect time. Together, Avenews and Mazao will collaborate to:
Create more touchpoints with agrodealers in rural and peri-urban areas
Offer digital financial tools that work with how agri-businesses operate on the ground
Open access to training, partnerships, and trade growth opportunities
Hii ni hatua ya kuweka biashara za agri-trade mbele zaidi.
👉 Learn how Avenews can support your growth!
Recurring capital to grow, restock,
and meet market demand.
Turn unpaid invoices into working capital
and keep the supply flowing.
Finance supplier payments on time while
extending your payment due date.
