Social Media Manager / Officer

Marketing

Nairobi HQ, Kenya

The Social Media Manager/Officer is responsible for building, strengthening, and expanding Avenews’ digital presence across social platforms—with a primary focus on launching and building our TikTok channel. The role involves content creation, managing organic social activity, real-time event coverage, and establishing a strong digital community around the Avenews brand. This is a creative, hands-on role requiring strong storytelling, video content skills, and the ability to translate field activity and real customer stories into impactful digital content. The ideal candidate is social-savvy, proactive, loves being behind and in front of the camera, and understands how to build engagement across platforms.

Responsibilities

1. Social Media Creation, Management & Execution ● Develop, manage, and grow Avenews’ social media channels, with a strong focus on launching and scaling TikTok. ● Strengthen organic presence on Facebook, LinkedIn, Instagram, TikTok, and YouTube. ● Create platform-specific content that fits each channel’s format, audience, and engagement style. ● Plan and manage content calendars aligned with the brand strategy and field activity plans. Identify trends, new formats, and early opportunities to increase visibility and engagement. 2. Content Creation (Video + Visual + Copy) ● Produce short-form videos, interviews, behind-the-scenes content, educational clips, and storytelling pieces. ● Capture and edit content during field trips, events, trainings, activations, and customer visits. ● Maintain consistent brand tone, voice, and visual style in collaboration with the Branding Manager. ● Optimize posts for reach, engagement, and relevance across platforms. 3. Digital Community Building ● Lay the foundation for Avenews’ digital community across platforms. ● Engage with followers by responding to comments, messages, and mentions. ● Spark conversations that build trust, interest, and loyalty. ● Identify opportunities to collaborate with micro-influencers or customer ambassadors. 4. Real-Time Engagement & Event Activation ● Provide real-time social coverage during field events, workshops, activations, expos, and conferences. ● Work closely with Field Officers and Customer-facing departments to capture live content and stories. ● Turn real-world moments into digital content that reflects the brand and the communities we serve. 5. Performance Tracking & Reporting ● Monitor social media performance, content engagement, and community growth. ● Identify top-performing content and areas for improvement. ● Provide regular insights and recommendations to the Branding Manager and the broader team.

Requirements

● 2–4 years of experience in social media management, content creation, or digital marketing. ● Proven experience with short-form video creation (TikTok, Instagram Reels, or YouTube Shorts). ● Strong video editing and mobile content capture skills. ● Understanding of the Kenyan social media landscape and content trends. ● Prior experience managing brand social accounts (fintech, agriculture, FMCG, or services preferred). ● Strong writing skills with the ability to adapt tone per platform. ● Willingness to travel for field-based content creation. ● Creative, proactive, organized, and comfortable in a fast-paced environment.