1. Planning & Coordination of Field Activities

● Work closely with the Partnership & Field Activity Manager and Field Officers to plan and schedule trainings, activations, and pitch sessions across regions.

● Coordinate logistics for events, including venue setup, materials, equipment, and participant mobilization. ● Maintain an activity calendar to ensure smooth sequencing of field engagements, trainings, and community events.

2. Training & On-Ground Pitches/ Educationals

● Deliver clear and engaging educational sessions to agri-SMEs, partners, groups, communities, and networks.

● Conduct product pitches in the field to introduce Avenews solutions to potential customers and partners.

● Support penetrating new value chains through targeted trainings, tailored educationals, and value-chain-specific events and engagements.

● Tailor training content to different audiences based on their level of understanding, needs, and operating context.

3. Marketing Activations & Events

● Execute localized marketing activations, brand visibility activities, and engagement events to build awareness and trust.

● Represent Avenews in expos, conferences, roadshows, and community gatherings.

● Coordinate booth setup, staff scheduling, demonstrations, and customer interactions during events.

4. Collaboration With Field & HQ Teams

● Work hand in hand with Field Officers to identify high-potential areas and community-based opportunities.

● Support Sales and BizDev during field activities with materials, presentations, and local mobilization.

● Provide feedback from the field to improve training content, marketing messaging, and engagement processes.

5. Reporting & Performance Tracking

● Track attendance, engagement levels, and outcomes of each training and activation.

● Report weekly on completed activities, learnings, challenges, and opportunities.

● Identify ways to improve efficiency, cost-effectiveness, and impact of field activities. How the Role Supports Sales

● Generates warm leads through activations and trainings.

● Educate potential customers, improving their understanding before Sales arrive.

● Provides insights to improve targeting and conversion. How the Role Supports BizDev

● Delivering product and partnership training sessions to partners’ employees, customers, and networks.

● Executing and representing Avenews at expos, conferences, and partner events when needed.

● Providing BizDev with post-training insights on partner interest, capacity, gaps, and readiness.

Empowering Africa’s agribusinesses

Join our team

At Avenews, we’re a team of problem-solvers, builders, and dreamers working to make agribusiness financing simple and accessible. Join us and be part of something that matters.

Field Activation Officer

At Avenews, we’re a team of problem-solvers, builders, and dreamers working to make agribusiness financing simple and accessible.

Join us and be part of something that matters.