Copy Writer
Marketing
Nairobi HQ, Kenya
The Copywriter is responsible for crafting clear, compelling, and consistent written content that strengthens Avenews’ brand voice across all touchpoints. This role collaborates with the Growth Manager, Product team, and other marketing functions to produce high-quality copy that supports product adoption, customer engagement, marketing campaigns, and overall business growth.
The ideal candidate is a strong storyteller with experience writing for digital and traditional channels, able to switch tone based on audience and purpose, and comfortable translating complex fintech/agri concepts into simple, engaging language.
Responsibilities
1. Product Copywriting
● Develop clear and concise product messaging across funnels and touchpoints.
● Write product feature explanations, customer value messaging, and product release content.
Support UX/UI teams with microcopy for flows and customer journeys.
2. Growth-Focused Copywriting
● Work hand-in-hand with the Growth Manager to create copy that increases acquisition and retention.
● Draft and optimize copy for paid campaigns, A/B tests, and conversion-focused landing pages.
● Tailor messaging for different customer segments, value chains, and product stages.
3. Marketing & Brand Content
● Write landing pages, campaign pages, and marketing collateral (brochures, one-pagers, presentations).
● Develop clear and compelling advertising copy for digital and traditional ads.
● Create blog posts to strengthen education, relevance, and brand positioning.
● Ensure consistent brand tone, messaging, and clarity across all communications.
4. Inbound & Customer Communications
● Develop SMS, WhatsApp, chatbot scripts, and automated customer communications.
● Write newsletters to improve customer awareness and engagement.
Requirements
● 3–5 years of professional copywriting experience (agency, in-house, fintech, agriculture,, or service sector preferred).
● Strong portfolio demonstrating versatility across digital and traditional formats.
● Ability to simplify complex concepts for diverse audiences.
● Experience writing in multiple tones and formats: product, growth, advertising, SMS, blog, collateral, etc.
● Understanding of performance-driven copy (for growth and conversion).
● Excellent command of English; Swahili proficiency is an advantage.
● Organized, detail-oriented, and able to manage high output in a fast-paced environment.