Avenews and Grebe Enterprise Limited partner to improve working capital access for agri-traders and strengthen input distribution.
- Millie
- 6 days ago
- 2 min read
Avenews has signed a strategic partnership with Grebe Enterprises Limited in Nakuru to improve access to working capital for agri-traders across the South Rift.
This partnership addresses a core constraint in agricultural supply chains: the timing of capital.
Why This Matters
Across the Rift Valley:
Demand for farm inputs is seasonal
Inventory moves quickly
cash returns later
Stockists often have capital tied up in inventory, limiting their ability to restock when demand peaks. At the same time, distributors cannot extend credit indefinitely.
This leads to:
Delayed restocking
Lost sales
Inconsistent supply of inputs
“Cash Flow is King”
As Dunson Kamau, General Manager at Grebe Enterprises, noted:
“Cash flow is king. Distributors can only extend credit for so long. At some point, liquidity becomes the constraint — not demand.
That’s why partnerships like this matter.
You don’t just add financing.
You remove the pressure points that slow trade down.
The Shift: Embedded Supply Chain Finance
This partnership reflects a broader shift toward Supply Chain Finance and embedded finance.
As Emmanuel Murai, Business Development Director at Avenews Kenya, explains:
“Timing is critical. By financing at the point of purchase, stockists can access inputs when needed and maintain a consistent supply to farmers.”
How It Works
Stockists order inputs from Grebe
Avenews pays the distributor directly
Stock is delivered immediately
Repayment happens after sales
This aligns financing with trade flows.
Impact on the Ground
Grebe Enterprises Limited serves 700+ stockists, supplying over 3,000 farmers across the South Rift.
By improving access to working capital, this model:
Enables faster restocking
Reduces stockouts
Supports timely access to inputs
Media Coverage
The partnership has been featured across national and regional media:
Recent coverage includes:
TV & Video Coverage
Looking Ahead
This partnership reflects a shift toward financing that moves with trade rather than around it.
As demand for agri-finance and supply chain finance in Kenya grows, models like this will play a critical role in strengthening agricultural supply chains.
Msimu ni sasa. Stock mapema.
