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Financing the Businesses That Keep Agri-Trade Moving
Across Kenya, agri-SMEs connect agricultural supply with the markets that need it. They buy, distribute, process and supply goods, creating livelihoods and supporting the communities around them.
Avenews is an agri-trade financier built to support these businesses. We combine technology, finance and an understanding of agricultural trade to help them build the financial capacity to do more
Trusted by Leading Organizations & Partners
Avenews is licensed by the Central Bank of Kenya as a Digital Credit Provider (DCP) and is registered under the Data Protection Act as a Data Controller.

Our Reach in Kenya
Avenews has provided financing to businesses across Kenya, supporting them in buying, producing, supplying, fulfilling orders, and moving on to the next opportunity.
750+
Agribusinesses Financed
35+
Counties
Reached
84%
Of Disbursements Go to Repeat Customers
Financing Built Around
How Business Trades
Our Mission
To equip agri-SMEs in the agri-supply chain with the financing they need for growth through innovative,
tech-driven financial solutions across Africa.
We want businesses to have the financial capacity to keep trading and grow.
Our Vision
To drive Africa’s agri-supply chain transformation through innovative financing solutions. Stronger businesses build stronger supply chains.
We are working to make financing part of that progress.
Customer Centricity
We listen to our customers and build around how they trade and what they need.
Accountability
We provide ethical, transparent and responsible financing, guided by clear standards and regulation.
Innovation
We use technology and insight to make financing work better for how businesses buy, supply, and get paid.
Our Management Team

Jonathan Tseelon
CEO

Nancy Kinyanjui
Managing Director

Ishai Ben-Or
CPO & Co-Founder

Faith Kaithia
Senior Manager, Commercial Partnerships

Mirit Samet
Director of Marketing

Lynn Bruiners
Head of Customer Operations

Joan Wanja
Head of Credit

Brian Ogando
Head of Compliance

Tal Omri
Global Head of Finance

Jeremiah Kahindo
Commercial Development Manager

Sam Rausnitz
Head of RevOps

Taha Arar
Development Team Lead
Our Field Team

Faith Kanana
Senior Manager-Commercial Partnerships, Nairobi & Rift Valley

Jeremiah Kahindo
Commercial Development Manager,
Mt. Kenya

Joshua Okoth
Senior Commercial
Officer

Elijah Gathondu
Commercial Officer, Nairobi

Daisy Kinyanjui
Commercial Officer, Nairobi

Paul Macharia
Commercial Officer,
Rift Valley

Dickense Wao
Commercial Officer,
Western

John Collins
Commercial Officer,
Mt. Kenya

Tracy Kinuthia
Associate Commercial
Officer, Nairobi

Joakim Omare
Associate Commercial
Officer, Rift Valley

Mary Kinyua
Associate Commercial
Officer, Mt. Kenya

Victor Otieno
Account Manager, Upper Rift

Evans Gor
Associate Commercial
Officer, Western

Abel Mainga
Associate Commercial
Officer, Rift Valley

Geoffrey Ochieng
Account Manager, Nairobi

Obed Mogambi
Associate Commercial
Officer, Western

Maureen Cherotich
Associate Commercial
Officer, Rift Valley

Owen Mutoro
Account Manager, Nakuru

Douglas Bosire
Associate Commercial
Officer, Western

Martin Ndungu
Associate Commercial
Officer, Mt. Kenya

Justus Okeiga
Account Manager, Nyanza/ Western

Harun Muriithi
Account Manager,
Mt. kenya
Financing Across the Trade Cycle
Buyer Financing
For purchasing stock, raw materials, inputs and other supplies.
Agri Credit Line | Agri Buyer Financing | Stockist Financing
Supplier Financing
For accessing working capital after supplying goods, while waiting for payment.
Agri Supplier Financing (invoice financing) | Agri-Supplier Express
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