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Financing Built Around How Business Trades

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Financing the Businesses That Keep Agri-Trade Moving
Across Kenya, agri-SMEs connect agricultural supply with the markets that need it. They buy, distribute, process and supply goods, creating livelihoods and supporting the communities around them.

Avenews is an agri-trade financier built to support these businesses. We combine technology, finance and an understanding of agricultural trade to help them build the financial capacity to do more
Trusted by Leading Organizations & Partners
Avenews is licensed by the Central Bank of Kenya as a Digital Credit Provider (DCP) and is registered under the Data Protection Act as a Data Controller.
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Our Reach in Kenya

Avenews has provided financing to businesses across Kenya, supporting them in buying, producing, supplying, fulfilling orders, and moving on to the next opportunity.

750+

Agribusinesses Financed

35+

Counties
Reached

84%

Of Disbursements Go to Repeat Customers

Financing Built Around
How Business Trades

Our Mission
To equip agri-SMEs in the agri-supply chain with the financing they need for growth through innovative,
tech-driven financial solutions across Africa.

We want businesses to have the financial capacity to keep trading and grow.
Our Vision
To drive Africa’s agri-supply chain transformation through innovative financing solutions. Stronger businesses build stronger supply chains.

We are working to make financing part of that progress.
Customer Centricity
We listen to our customers and build around how they trade and what they need.
Accountability
We provide ethical, transparent and responsible financing, guided by clear standards and regulation. 
Innovation
We use technology and insight to make financing work better for how businesses buy, supply, and get paid.

Our Management Team

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Jonathan Tseelon
CEO

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Nancy Kinyanjui
Managing Director 

Ishai Ben-Or - CPO & Co-Founder.webp

Ishai Ben-Or
CPO & Co-Founder

Faith Kaithia.webp

Faith Kaithia
Senior Manager, Commercial Partnerships

Mirit Samet - Director of Marketing.webp

Mirit Samet
Director of Marketing

Lynn Bruiners - Head of Customer Operations.webp

Lynn Bruiners
Head of Customer Operations

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Joan Wanja
Head of Credit

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Brian Ogando
Head of Compliance

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Tal Omri

Global Head of Finance

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Jeremiah Kahindo
Commercial Development Manager

Sam Rausnitz - Head of RevOps.webp

Sam Rausnitz
Head of RevOps 

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Taha Arar
Development Team Lead

Our Field Team

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Faith Kanana
Senior Manager-Commercial Partnerships, Nairobi & Rift Valley

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Jeremiah Kahindo
Commercial Development Manager,
Mt. Kenya

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Joshua Okoth
Senior Commercial
Officer

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Elijah Gathondu
Commercial Officer, Nairobi

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Daisy Kinyanjui
Commercial Officer, Nairobi

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Paul Macharia
Commercial Officer, 

Rift Valley

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Dickense Wao
Commercial Officer, ​

Western

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John Collins
Commercial Officer, ​
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Mt. Kenya

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Tracy Kinuthia

Associate Commercial 

Officer, Nairobi

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Joakim Omare

Associate Commercial 

Officer, Rift Valley

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Mary Kinyua
Associate Commercial 

Officer, Mt. Kenya

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Victor Otieno
Account Manager, Upper Rift

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Evans Gor
Associate Commercial 

Officer, Western

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Abel Mainga

Associate Commercial 

Officer, Rift Valley

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Geoffrey Ochieng
Account Manager, Nairobi

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Obed Mogambi

Associate Commercial 

Officer, Western

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Maureen Cherotich

Associate Commercial 

Officer, Rift Valley

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Owen Mutoro

Account Manager, Nakuru

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Douglas Bosire
Associate Commercial 

Officer, Western

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Martin Ndungu

Associate Commercial 

Officer, Mt. Kenya

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Justus Okeiga
Account Manager, Nyanza/ Western

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Harun Muriithi
Account Manager,
Mt. kenya

Financing Across the Trade Cycle

Buyer Financing
For purchasing stock, raw materials, inputs and other supplies.

Agri Credit Line | Agri Buyer Financing | Stockist Financing
Supplier Financing
For accessing working capital after supplying goods, while waiting for payment.

Agri Supplier Financing (invoice financing) | Agri-Supplier Express

Financing Built Around Your Business

Whether you're buying what your business needs or waiting to be paid for what you've already supplied, talk to Avenews about financing built around your trade.
Get started with Avenews today
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