Shalom Ben-Or

Co-Founder & CEO

 As a typical member of a kibbutz (agricultural community), Shalom grew up in the citrus groves working closely with farmers, gaining first-hand experience of the difficulties in agricultural business.


Shalom holds various degrees: L.L.B., with a specialization in corporate law, and a B.A. in Economics with a minor in finance.


Finding a way to improve the way that farmers do business was always a passion of Shalom's. Today, with Avenews, Shalom extends the circle for farmers and agribusinesses worldwide.

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Ishai Ben-Or

Co-Founder & CPO

"Success consists of going from failure to failure without loss of enthusiasm."

Ishai grew up in a farming community working in the vineyards and a raisin factory, gaining years of experience in the agricultural industry directly from the farmers.  


His years in the agricultural industry made him proficient in agricultural production, distribution, sales, and marketing. Most importantly, his work helped him understand how it feels to work in this industry.


Today, utilizing his knowledge and experience in agriculture, Ishai provides innovation to the old-fashioned agricultural industry with Avenews.

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Ismail Kharoub

Co-Founder & CTO

"Roads? Where we're going we don't need roads."

Ismail is an experienced Chief Technology Officer with a demonstrated history of working in the international trade and tech-development industry.


With a strong passion for technology, Ismail spent the past few years exploring and developing complex information systems, looking to bring IT advancements to developing markets.


Today, Ismail is dedicated to guide, mentor, and work side by side with the Avenews development team on building valuable solutions to the agricultural industry.

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Meet the Team

Riham Kharoub


"Just keep swimming."

Javier Esses

Head of Development

"You talkin' to me?"

Taha Arar


"I'll be back."

Ezequiel Brotsky


“Hasta la vista, baby.”

Muhamad Arar

Work flow Consultant

"Go ahead, make my day."

Shiran Meir


"Hakuna Matata!"

Amar Siksek


"Believe you can, then you will."

"Together we are here to bring agriculture into the future"

Step into the future of fintech for agriculture.

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