Social Media Manager / Officer
Marketing
Nairobi HQ, Kenya
The Social Media Manager/Officer is responsible for building, strengthening, and expanding Avenews’ digital presence across social platforms—with a primary focus on launching and building our TikTok channel. The role involves content creation, managing organic social activity, real-time event coverage, and establishing a strong digital community around the Avenews brand. This is a creative, hands-on role requiring strong storytelling, video content skills, and the ability to translate field activity and real customer stories into impactful digital content. The ideal candidate is social-savvy, proactive, loves being behind and in front of the camera, and understands how to build engagement across platforms.
Responsibilities
1. Social Media Creation, Management & Execution
● Develop, manage, and grow Avenews’ social media channels, with a strong focus on launching and scaling TikTok.
● Strengthen organic presence on Facebook, LinkedIn, Instagram, TikTok, and YouTube.
● Create platform-specific content that fits each channel’s format, audience, and engagement style.
● Plan and manage content calendars aligned with the brand strategy and field activity plans. Identify trends, new formats, and early opportunities to increase visibility and engagement.
2. Content Creation (Video + Visual + Copy)
● Produce short-form videos, interviews, behind-the-scenes content, educational clips, and storytelling pieces.
● Capture and edit content during field trips, events, trainings, activations, and customer visits.
● Maintain consistent brand tone, voice, and visual style in collaboration with the Branding Manager.
● Optimize posts for reach, engagement, and relevance across platforms.
3. Digital Community Building
● Lay the foundation for Avenews’ digital community across platforms.
● Engage with followers by responding to comments, messages, and mentions.
● Spark conversations that build trust, interest, and loyalty.
● Identify opportunities to collaborate with micro-influencers or customer ambassadors.
4. Real-Time Engagement & Event Activation
● Provide real-time social coverage during field events, workshops, activations, expos, and conferences.
● Work closely with Field Officers and Customer-facing departments to capture live content and stories.
● Turn real-world moments into digital content that reflects the brand and the communities we serve.
5. Performance Tracking & Reporting
● Monitor social media performance, content engagement, and community growth.
● Identify top-performing content and areas for improvement.
● Provide regular insights and recommendations to the Branding Manager and the broader team.
Requirements
● 2–4 years of experience in social media management, content creation, or digital marketing.
● Proven experience with short-form video creation (TikTok, Instagram Reels, or YouTube Shorts).
● Strong video editing and mobile content capture skills.
● Understanding of the Kenyan social media landscape and content trends.
● Prior experience managing brand social accounts (fintech, agriculture, FMCG, or services preferred).
● Strong writing skills with the ability to adapt tone per platform.
● Willingness to travel for field-based content creation.
● Creative, proactive, organized, and comfortable in a fast-paced environment.