Sales Officer

Sales

Field-based across regions, Kenya

The Sales Officer is the face of Avenews in the field—responsible for generating leads, onboarding customers, driving applications, and commercializing Avenews’ partner ecosystems. This role ensures a strong market presence, customer engagement, and pipeline growth across the full sales cycle.

Responsibilities

● Acquire new customers through structured field visits and product presentations. ● Convert leads into complete, compliant loan applications. ● Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc. ● Guide customers in preparing accurate documentation and reduce application errors. ● Execute field ambassador duties during activations, trainings, and market engagements. ● Track and report pipeline performance, conversion rates, and market insights. ● Support loan activation and repeat usage initiatives in collaboration with operations teams

Requirements

● Diploma or degree in Business, Marketing, Agribusiness, or related field. ● 1–3 years of field sales experience in fintech, microfinance, FMCG, or agribusiness. ● Strong documentation and customer engagement skills. ● Ability to work with CRMs and digital tools. ● Willingness to travel extensively and be in the field daily.